The Benefits of Corporate Video

The benefits of corporate video

If a picture paints a thousand words, video is Van Gough. With productions becoming more and more affordable for businesses, and with platforms such as Youtube, Vimeo and other social media, now more than ever companies can reach and connect with audiences like never before. Here we explore the benefits of corporate video.

People engage with video like no other medium

Studies show that viewers are anywhere from 64-85% more likely to buy from a company after watching a product video. Also visitors to ecommerce sites are 144% more likely to purchase a product after seeing a video than those who simply saw it displayed in image and text form. What this tells us is that your customers engage with video and understand your products much better through this medium.

From a business point of view engaging and converting customers is the single hardest thing to do. Video helps you bring visitors to your site, but MOST importantly it engages and converts them into paying customers.

Search engines favour sites with video

70% of the top 100 search results listings include video. If your company is not utilising video you are missing out on these opportunities. Google has made it very clear it favours websites that use video.

What is more, Google owns Youtube, it favours it as its video host in searches and also Youtube itself is the second biggest search engine. So if you do not have video content you are missing out on search engine optimisation.

Tell your story

Express yourself, your team and brand ethos in the best possible medium. Not only can video capture story, but it can capture passion and the true energy of a business and its people.

Build trust

By letting customers into your world you are building trust. People buy from people, when they can see ‘the whites of your eyes’ or the product or service they are buying in detail, they trust it far more than the written word.

Social media engagements

People on social media favour videos over text or picture based content.

Explain your product or service easily and efficiently

Customers often do not appreciate the work you do, if they are not in your industry they may be confused about the detail. Explainer videos are an exceptionally efficient way to explain complicated messages or get across in depth information and messages. Fantastic for training also.

The benefits of corporate video are many. Branded can help you create your perfect production, furthermore at a great price. Contact us on the form below and let us show you how we can help your business grow.


Category: Uncategorised
Published: 04/05/2018

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